|Posted on October 16, 2015 at 1:00 PM|
Do you have your elevator pitch ready? Have you practiced it in front of a mirror? Probably not because we all get a little embarassed to do that. The best way to remember your elevator pitch and to be consistent with it is to write it down and practice it. Break it into a one minute pitch, three minutes, then so on. Try not to confuse your audience and always try to talk slowly and clearly.
Yes we all know what to do, but easier said than done. I was at a speed networking event a few years ago, and as "practiced" as I was, I think I gave 10 different pitches. Some were great, some were not so great. These events are a wonderful tool to help you feel comfortable. My local chamber of commerce offers those events every now and then, so it is fun to do it with folks that you may already know or have atleast seen before.
I've also done these at SBA luncheons, in a much less fun environment. Thankfully, I'm the counselor and not the one giving the pitch! I can really tell who has practiced and who has not. Don't try to wing it - this is important!
Wy do we need our pitch? Well, small business owners are experts in their industry, but not all of us feel comfortable "selling" our skills to the others, especially those people that we do see all the time. Don't be afraid to tell your friends and family about your business; after all, who loves you more and wants to help you succeed? If your family, friends and church family don't know what you do, then how can they help you? Even if they don't need your products or services, odds are some of them can refer you and word of mouth is the #1 way to gain exposure and advertise.
If you are a small business owner at your church, think about organizing an event for small businesses. One that can bring you together to talk about what you do. It could be an informal meeting where you gather to eat and it doesn't have to cost a dime. You can start your own "networking" group and help each other succeed.
This would be a great opportunity for you to practice your sales pitch and perhaps obtain a few great clients in the process!